Born in Makueni, Kenya

Solar Intelligence.
Demystifying solar
for every farmer.

Helping farmers choose the right solar system, before they spend a penny. Smallholder farmers deserve independent, trustworthy guidance when making high-stakes solar investment decisions. Not a sales pitch. Not a mystery. JuaIT is the neutral platform that demystifies solar — delivered via web, map, and WhatsApp.

Get early access → See how it works
~6.8 acres · Makueni
2.2 kWPump size
14–20 moPayback
3Boreholes nearby

How it works

From your shamba
to the right decision.

JuaIT works in three steps. No GIS training. No technical knowledge. A tool built around the farmer's decision, not a provider's margin.

01
Find your farm on the map
Open satellite imagery and zoom until you see what you know: the roof of your house, the boma, the chicken pen, the edge of your field. Mark your boundary with five taps. JuaIT calculates the approximate area and locates your agro-ecological zone.
02
Tell us your context
Your crops, your water source, your borehole depth if you have one, your budget. JuaIT matches your specific situation to verified product data — a personalised recommendation, not a generic best-seller. The ROI calculator uses real local crop prices, not a provider's optimistic projections.
03
Get your recommendation
A ranked comparison of compatible systems with honest payback ranges, warranty terms in plain language, financing options compared side by side, and a map of dealers and service centres near you. Real feedback from farmers who bought the same systems in your region.

What makes JuaIT different

Solar information that serves
the farmer, not the sale.

Every feature is built around one question: what does a farmer actually need to make the right decision?

Neutral
No stake in what you buy
JuaIT does not sell hardware. It has no commission on any product. The full market on transparent, comparable terms — so competition works in your favour, not a salesperson's.
Personalised
Built around your farm, not a template
Your land size, your crops, your borehole, your county. Every recommendation calibrated to your specific context. Identified from a satellite image you can recognise in seconds.
WhatsApp
Guided assistant in English and Swahili
Send a message describing your situation and receive a structured recommendation. No app, no account, no browser navigation. Just WhatsApp, which you already use.
Geotech
Water intelligence from nearby boreholes
See real yield ranges from boreholes near your land before you size your system. The geotech layer grows as farmers contribute their own data, building local water intelligence for everyone.
Community
Real feedback from farmers who bought the same systems in your region
Structured, verified reports: did the system perform as specified, did the service network show up, what was the actual yield versus the claimed yield. The intelligence that currently lives only in chama meetings and market conversations, made searchable and permanent.

Scale

Grounded in Makueni.
Built for the world.

The information asymmetry JuaIT addresses is not unique to Kenya. It exists wherever smallholder farmers make complex solar investment decisions in markets where every source of information arrives with a product to sell. JuaIT starts where the problem is most personally known and is designed to scale because the problem is universal.

As AI capabilities grow and JuaIT's dataset of real farmer outcomes accumulates, the possibilities expand significantly: platforms that understand a farmer's situation from a voice note in her own language, systems that predict optimal irrigation schedules from satellite imagery and weather data, tools that flag warranty and reliability red flags before a purchase is made, intelligence that reaches remote farming communities where literacy is limited and connectivity intermittent. These are not promises. They are the reason JuaIT is worth building now, as a foundation that the AI era will continue to unlock.

1
Makueni County, Kenya
Pilot · chama networks · extension officers · 2026
2
Semi-arid Kenya
Machakos, Kitui, Kajiado, Taita Taveta · 2027
3
East Africa
Tanzania, Uganda, Ethiopia · open-source methodology
→
Global
Every market where solar intelligence is needed

Early access

Be first to know
when JuaIT launches.

We are building in public and launching a pilot in Makueni County in 2026. Whether you are a farmer, an agricultural extension officer, a researcher, or a solar provider — leave your email and we will be in touch.

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No spam. One email when we launch.